From Sea to Bag
The journey for our Fish4Dogs Salmon complete foods starts in one of the many small fish farms dotted along the Norwegian coast. The waters around the long Norwegian coast are cold clean and clear giving the ideal environment for fish farming
These farms operate under a strict set of control and licences that makes Norwegian Fish Farming practises the best in the world
• The use of growth hormones or antibiotics to promote growth is banned;
• The farms are limited in size by a licensing system
• Strict rules require the farms to continually test the sea bed for changes and, if changes do occur, to stop until the sea bed has returned to its original state.
Fish are reared in large pens with strict controls on the numbers of fish per pen. During their life the fish are continually monitored, including measuring the levels of EPA and DHA Omega 3 fatty acids.
To avoid waste, feeding is monitored via underwater cameras. As soon as the fish stop eating then the flow of food is shut off, eliminating waste and reducing pollution from unconsumed feeds.
Good animal husbandry and natural methods are the order of the day. For instance the sea lice are controlled by introducing Wrasse fish (LipFish), who cheerfully eat the sea lice.
Once ready for harvest the fish are transferred, still alive, by boats containing large seawater pools to the processing plant. As with the farms themselves this is a small scale operation – 3 red painted wooden buildings nestling on the shores of the fjord.
The fish are then transferred to water at -1°C, causing them to fall into a coma providing a natural, pain and stress free method of despatch – both ethically right and producing better quality meat.
The fish are then killed, gutted and filleted – all done by machinery, meaning it can be done fast – from alive to fully processed takes 20 minutes.
The Fillets are sent off for human consumption and we have the rest – nearly 50% of the fish.
For Fish4Dogs salmon oil these are cold pressed on site to produce our SOS Salmon Oil.
The fish destined for Fish4Dogs Complete food are minced and liquidised to make a fish soup. This “soup” is then driven to our manufacturing plant in Stavanger on the shores of the Riska Fjord.
At the plant in Stavanger the fish, potatoes, vitamin and minerals are mixed together and cooked in a large pressure cooker known as an extruder.
The cooked food is then forced through stainless steel plates containing small holes, producing the kibble. What comes out here is still soft and smells very much like freshly baked bread.
The final stage is to coat the kibble in Salmon oil and allow to cool.
A number of other producers store the finished kibble in silos as a cost saving measure. At Fish4Dogs we immediately pack into the sealed bags to ensure maximum freshness.
We use farmed fish because it’s sustainable and of a consistently high quality.
We manufacture in Norway because it’s close to our source of the main ingredient – Fish - and a source of fish that is grown and processed in a fresh, hygienic and ethical way.
We say “feed fish and see the difference” but this goes further. Not any fish but carefully selected and quality controlled fish ensuring that our four legged friends get only the best.