A 2026 survey by Fish4Dogs found that more than half of UK dog owners rarely or never brush their dog’s teeth.

Four in ten rely on dog dental cleaning treats instead of reaching for the toothbrush, and only 7% brush daily – with just 3% doing so as part of their puppy’s bedtime routine.

So, how can you perfect your pooch’s nighttime regime, and what’s the best way to keep their teeth clean?

Introducing “Bone. Brush. Bed”

We know that “Bath. Book. Bed.” is second nature in homes across the UK, helping children feel settled and ready to catch some Zs.

But when it comes to our dogs, many of us are missing one crucial step.

“Bone. Brush. Bed.” is an important dog bedtime routine that helps your pooch relax while also taking care of their health.

How often should I brush my dog’s teeth?

One in four UK owners say they don’t brush their dog’s teeth because their dog doesn’t like it.

Brushing your dog’s pearly whites can be a painstaking process that takes a lot of patience and persistence (and maybe a bit of bribery).

Despite this, you should ideally brush your dog’s teeth at least once a day.

Are we brushing enough?

Brushing your dog’s teeth every night before bedtime washes away food particles and helps remove plaque before it turns into tartar.

While it can be difficult to find time for this daily battle, it’s important for your fluffy friend’s wellbeing.

From our research, we found:

  • 56% of UK dog owners rarely or never brush their dog’s teeth
  • 24% brush their dog’s teeth occasionally
  • 13% clean their dog’s teeth a few times a week
  • Just 7% brush their dog’s teeth daily 

At what age should I start brushing my dog’s teeth?

Ideally, you should start brushing your dog’s teeth while they’re a puppy.

This way, it becomes part of their normal routine from the start, rather than something new and uncomfortable sprung on them later on, when they’re far more likely to resist.

Almost 40% of dog owners start toothbrushing before they turn 6-months old, compared to 25% waiting until 6-12 months and 18% waiting until 1-3 years.

17% of UK owners wait until their pooch is over 3 years old – just under a quarter of the way through an average dog’s life expectancy (12.5 years according to a study by Dogs Trust).

No matter your dog’s age, take it slow. Introduce toothbrushing gradually and gently to help ease their anxiety and get them used to it.

How to clean your dog’s teeth without brushing

Four in ten owners (39%) rely on treats and teeth cleaning chews instead of brushing, while just 19% use toothpaste to support their dog’s dental health.

Using natural dog teeth cleaning treats is a smart addition to their nightly routine before brushing, as a tasty cue to tell them it’s almost bedtime.

But using a dog toothpaste, with pet-safe enzymes and yummy flavourings like chicken or liver, and a toothbrush, remains the most effective way to clean your canine’s teeth.

Alternatives to brushing

There are ways to support your pup’s oral health if brushing isn’t always possible.

Dog dental cleaning treats and chews can reduce inflammation and plaque build-up, supporting healthier gums and teeth.

Water additives with pet-safe enzymes can also help to break down plaque and tartar, while dental sprays and gels help to create a barrier against bacteria.

Why do I need to brush my dog’s teeth?

There are plenty of reasons dog owners skip regular toothbrushing. According to our research, some of the most popular include:

    • Their dog doesn’t like it (25%)
    • Forgetting (9%)
    • Not knowing how to brush properly (5%)
    • Not realising it was necessary (4%) 

But brushing your pooch’s teeth regularly helps to stop plaque and tartar build-up, enhancing gum health and preventing any dental problems.

So, creating a simple routine is an important step in making sure you don’t miss a brush.

What happens if my dog gets dental problems?

Unfortunately, dental disease is a common health issue for dogs. If left untreated, it can cause pain, tooth loss, gum infections and even affect the heart, liver and kidneys.

Nearly a third of owners notice symptoms of poor dental hygiene in their dog (32%).

Yet almost half of these owners (45%) won’t seek vet advice, with 22% assuming the problem isn’t serious enough to see a vet.

Yellow or brown build-up is the most commonly noticed symptom (16%), followed by bad or worsening breath (9%).

Causes for concern

The biggest worries pet owners have about their dog’s dental health include:

  • Pain and discomfort for their pet (29%)
  • Other related health issues, like heart conditions (17%)
  • Anaesthetic risks during treatments (16%)
  • Expensive pet bills (14%)

What’s the best puppy bedtime routine?

Bedtime can be tricky for puppies, as the day winds down and the home becomes quieter.

This change can sometimes trigger anxiety or uncertainty, which may show itself in the form of ‘zoomies’ or stubborn behaviour.

Introducing a consistent bedtime routine like “Bone. Brush. Bed” can help ease this anxiety.

20% of dog owners give their pooch a chew or treat in the hour before bed, but only 3% brush their teeth at this time.

Many owners also include calming activities in their dog’s routine: 28% spend time winding down and cuddling their pup and 30% let them outside for a final toilet break.

Similarly, avoiding intense play and exercise, as well as limiting food and water in the hours before lights out, can help your puppy settle.

Why bedtime brushing is essential for your dog’s health

Almost all dog owners give their dog a bedtime routine, but only 3% will brush their dog’s teeth before bed.

Toothbrushing each night before bedtime washes away food particles from the day and aids plaque removal before it turns into tartar.

While bedtime routines are widely encouraged for children, dental care is being overlooked in dogs – with many owners delaying brushing until long after puppyhood, and 56% rarely or never brush their teeth at all.

Dental disease is a common issue in dogs, so it’s crucial for their health to look after their teeth and brush them daily.

57% of dog owners feel like they would benefit from guidance on how to look after their dog’s teeth. 

Dental care made delicious with Fish4Dogs

The omega-3 fatty acids in our products help promote healthier gums and teeth, supporting your dog’s dental health alongside brushing.

Fish4Dogs dog food and dental treats help reduce gum inflammation, while high-quality fish protein contributes to overall oral hygiene.

Give your dog a happy tummy and healthy smile with Fish4Dogs.

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Common questions around dog teeth cleaning

What tools do I need to clean my dog's teeth?

The main tools needed for cleaning your canine’s teeth are:

  • Dog toothbrush – designed for the shape and size of a dog’s mouth and teeth, including angled or finger brushes
  • Dog toothpaste – made with pet-safe enzymes and meaty flavourings for the pup’s (partial) enjoyment
  • Dental chews or toys to support oral health between brushings

At-home dog teeth cleaning vs professional vet teeth cleaning

At-home teeth cleaning should be done at least once a day to maintain the pup’s overall oral health. Whereas professional vet teeth cleaning is recommended at least once a year, starting at the age of one or two, for a deep clean of the gum line, where diseases can start.

Despite the use of anaesthetic, more regular cleanings are recommended for small and senior dogs as they are at higher risk of dental disease, with the health implications of this outweighing the controlled risk of anaesthesia.

Consult your vet about the best treatment for your dog.

Is human toothpaste safe for dogs?

No, you should never use human toothpaste on dogs.

Ingredients in human toothpaste, like fluoride and sodium lauryl sulfate (SLS), can be highly toxic to dogs.

In extreme cases, ingesting a large amount of human toothpaste can cause seizures or even be fatal.

What are the best dental chews for small dogs?

Our dental sea jerky fish tiddlers are perfect for smaller breeds. The rough, chewy texture acts like a toothbrush.

Our sea jerky range is loved by dogs. Voted Best Treat 4 years running by Your Dog magazine readers.

What are the signs of dental issues in dogs?

Common signs of dental problems in dogs include:

  • Bad breath
  • Excessive drooling
  • Change in their eating habits, only eating softer foods
  • Red or swollen gums
  • Teeth discolouration
  • Face swelling
  • Rubbing their mouth
  • Loose, fractured or missing teeth