Like many organisations, the global pandemic, followed by a cost-of-living crisis has brought huge challenges.

For charitable, not-for-profit organisations in the UK, the pressure is unprecedented. Most rely solely on donations, which are continuing to fall as households face ongoing financial struggles.

In addition, in the companion animal charity sector, where the pandemic brought an unparalleled demand for pets, a subsequent recession has sadly resulted in hundreds of beloved ‘pandemic pets’ being surrendered or abandoned due to households being unable to afford to provide for them.

Animal shelters are at full capacity, so now more than ever these not-for-profit organisations need our help.

This year at Crufts, the Fish4Dogs team will be supporting our official charity partner, Birmingham Dogs Home, on the Birmingham Dogs Show stand 68 in Hall 3, where we will be helping the charity to raise money via several activities such as ‘Spin 2 Win’ and ‘Sponsor a Kennel’.

Birmingham Dog Home will also be selling a small selection of Fish4Dogs treats.

If you pop along to the stand and donate to the charity, giving the secret code ‘DOGS LOVE FISH’, you will receive a FREE FISH4DOGS TREAT BAG including a 50g BAG OF SUPERSTARS TRAINING TREATS worth over £10.

But hurry, there are a limited number of free gifts available each day, so the offer is while stocks last. Crufts 2024 is held at the NEC, Birmingham between the 7th and 10th March.

If you are not visiting but would like to help us support this incredible charity, click on the image below.