Use WELCOME15 to get 15% off your first order!

JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Shop
Our Shop

As dog owners ourselves, we know how rewarding it is to see them happy and full of energy. We also know the food is about more than just an empty bowl and a waggy tail. Browse through our ranges and find the perfect food or treat for your dog.

Finest Complete Food

Our deliciously fishy premium dog food, Finest, is formulated for a satisfying, balanced feed - full of protein, minerals and vitamins to help your dog live life to the full.

Working Dog

Our Working Dog food range is comprised of our Finest food but has been developed to be as good for your pocket as it is for your dog. With plain, low-cost packaging and VAT exception for working dogs, your dog can be happy, healthy and active without breaking the bank.

Superior

The Superior Complete Dog Food range is enhanced with select marine nutritional supplements, to make Fish4Dogs Superior even better for your dog's health and vitality.

Wet Food Toppers

A selection of complementary recipes to keep your dog's diet interesting and varied. Omega 3-rich, these alluring fish wet dog food toppers add nourishment, moisture and a waggy tail to your animal companion’s dinner.

Complete Wet Dog

Our Wet Complete Dog Food combines tasty fish with nutritious vegetables in a satisfying grain-free recipe. Packed with 70% salmon or white fish and enriched with Omega-3, each can delivers a delicious, complete meal that supports skin, coat, joints, and digestion.

Sea Jerky - Dental Treats

The original fish skin treats for dogs. Our award winning Sea Jerky treats are made from simple baked fish skins.
The rough texture is great for removing tartar from dogs teeth.
Unlike other brands our fish treats for dogs are low calorie and help provide extra vitamins and nutrients necessary for a regular healthy diet.

Training Treats

Fish4dogs training treats are designed to be great for training all dogs, from showing puppies the ropes to teaching old dogs new tricks.

Small, low calorie and high reward.

Support+ - Functional Treats

Our Support+ range of dog treats is designed to give your dog that little bit extra.

Keep your dog healthy, and keep their tail wagging with tasty treats packed with probiotics for digestion, glucosamine and chondroitin for joint health and krill for super shiny, healthy coats and itch-free skin.

Love - High Value Treats

Our love range is designed 'just because'. High reward, tasty treats for when they've been an extra good boy or girl.

Not all dogs need a bit of something extra, to help with their health or training. Sometimes, we just want to spoil them with something super tasty.

Wet Cat Food

Available in 15 tasty flavours, our range Fish4Cats wet cans has everything to satisfy even the fussiest of cats.

Fish Oil

Packed with natural Omega fatty acids from the finest Norwegian salmon, Fish4Dogs Salmon Oil is great for helping maintain happy, healthy dogs.

Dog Food and Treat Samples

Your dog can try before you buy. Grab a sample of our Sea Jerky treats and Finest and Superior foods all for just 50p each.

Catch of the Week

Check back every week for the best offers on Fish4Dogs!
Why Fish
Why Fish?

We are dedicated to helping dogs be happy and healthy, which is why we are champions of fish as a tasty source of protein, perfect for their wellbeing.

All The Benefits of Feeding Fish

Including fish in your dog's diet has lots of health benefits and fish is a taste that dogs simply adore. Find out more about all the benefits of feeding fish here.

Digestive Aid

The easier digestibility of fish protein reduces the growth of unwanted gut bacteria and is a help for dogs with sensitive tummies and older dogs with slower digestive systems.

Grain Free Recipe

Sensitivity to wheat and other grains is commonplace with modern dogs, so we use potato and pea as the carbohydrate in our food.

Supports Joint Health

Omega 3 can help reduce joint inflammation and cartilage breakdown resulting in better joint mobility.

Tasty For Dogs

With a strong smell and flavour, dogs find fish a welcome and tasty alternative to most bland pet foods.

Puppy Development

The combination of minerals, vitamins, protein, fibre and Omega 3 in fish create a perfectly balanced food that gives puppies everything they need for strong and healthy development.

Contains Omega 3

Omega 3 is what is called an essential fatty acid and its main effect is as an anti-inflammatory helping with coat condition, skin condition, mobility and cardiac health.

Weight Control

We offer not only low calorie treats but also a weight control complete food that has lower fat and protein content making it a great choice for any dog that requires a more tightly controlled diet.

Skin & Coat Condition

A fish diet can help reduce inflamed skin and increase skin hydration which not only leads to good skin health but also promotes great coat condition.

Dental Care

A great way to promote good dental health in your dog is to use this innate impulse to chew.
About
Information & Contact Us

Read our feeding guides, the benefits of shopping with us, including our Puppy and Breeder clubs, and find out who we are and what events we will be attending.

About Fish4Dogs

Find out how and where we started, what we stand for and what events we will be attending through the year.

Clubs

Find out about our Puppy Club and Breeder Club and the benefits of joining.

Contact Us

Get in touch with our friendly customer service team, find out where in the world you can buy Fish4Dogs and read about our delivery and returns policies.

Delivery & Returns

Find out about our free delivery options and returns policy.

Feeding Guide

Our feeding guides will help you figure out how much food to give your dog depending on its weight and age.

Why Shop With Us

Find out about all the benefits of shopping with us; including free shipping on all UK orders, our money-back guarantee and bulk discounts.

Sourcing & Sustainability

At Fish4Dogs, we're proud Champions of Fish. We believe Fish is the Perfect protein for dogs, and not just because it's delicious and packed with Omega-3!

Blog

Read the latest news, advice and information from Fish4Dogs

Subscribe & Save

Delivering your Fish4Dogs favourites, automatically to your door, with an extra 10% off!

Reviews

Over 18,000 dogs love us! Find out why here.
Join Our Puppy Club

FREE DELIVERY WITH ALL ORDERS

Home
Blog
Fish4Dogs Breeder Ambassadors Shine at Crufts 2025!

Fish4Dogs Breeder Ambassadors Shine at Crufts 2025!

March 21, 2025

Crufts 2025 was an unforgettable event, and Fish4Dogs was certainly front and centre thanks to our incredible breeder ambassadors and their outstanding achievements!

Sue Mitchell & Sharwood – Kennel Club Hero Dog Finalists!

One of our longest-standing Breeder Club members, Sue Mitchell, and her Gordon Setter, Sharwood, not only won their class but were also shortlisted for The Kennel Club Hero Dog Award! Sharwood is a record-breaking blood donor for Pet Blood Bank UK, having donated 42 times and saving the lives of an incredible 168 dogs. His contribution to canine health is nothing short of heroic, and we couldn’t be prouder to have him as a Fish4Dogs ambassador. Sue has been feeding Fish4Dogs complete food since 2010 and continues to be a passionate advocate of our brand in the breeder and show world.

Ante Lučin & Javier Gonzalez Mendikote – Best in Show Finalists!

Our Croatian breeder ambassadors, Ante Lučin and Javier Gonzalez Mendikote, reached the Best in Show final with their stunning Miniature Schnauzer, Liza. With over 20,000 dogs competing at Crufts, Liza’s achievement is remarkable—she was selected as the best in the Utility Group from 2,795 dogs on Friday, securing her place in the prestigious Best in Show final! Ante and Javier are no strangers to Crufts success. They won Best in Show 2023 with Orca, a Lagotto exclusively fed on Fish4Dogs. Orca made history as the first Lagotto ever to win Best in Show at Crufts and has claimed over 40 Bests in Show across Europe and the USA. Both Orca and Liza thrive on Fish4Dogs Finest White Fish, Finest Salmon, and our extensive range of treats, proving that natural, high-quality nutrition fuels champions!

At Fish4Dogs, we are a small, specialist brand in a highly competitive market, but the incredible achievements of our breeder ambassadors show that quality nutrition makes a difference. Seeing our breeders and their dogs excel at one of the biggest dog shows in the world is a testament to the power of fish-based nutrition and the dedication of our breeder community.

We are beyond proud of Sue, Sharwood, Ante, Javier, Liza, and all the Fish4Dogs-fed competitors who showcased their talent at Crufts 2025. Congratulations to all!

← Previous Next →