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Cookie Policy

What are cookies?

Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a ‘session cookie’) or for repeat visits ( a ‘persistent cookie’). They are not harmful and do not contain any information such as your home address, date of birth or credit card details.

The cookies we use fall into four broad types:

  • Strictly Necessary Cookies - these cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet. 
  • Analytical/Performance Cookies - these cookies allow us to anonymously track website statistics, including, page views, traffic source etc. We do this to track our most popular pages and how users move around the site in order to improve our website. We use Google Analytics to do this, which uses first party cookies. The data collected is not shared with anyone else.
  • Functionality Cookies - these cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet, but do help us to serve you with advertising that is more relevant to you.
  • Targeted Marketing Cookies - we also use cookies to assist in targeted advertising. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. We also use them to measure the effectiveness of our marketing communications, for example by telling us if you have responded to an advert that we have sent you.

If you would like more information on any of these types of Cookies, including how to opt-out, please visit www.youronlinechoices.com/ 

What do we use Cookies for?

  • They enable you to transact, whilst other non-essential cookies enable us to give you an enhanced, personalised web experience and determine relevant products to show you.
  • To personalise and improve your customer experience.
  • To allow you to securely sign in to your Fish4Dogs account, so that you can use "My Account" features such as order information, making payments and viewing statements. 
  • To recognise the device that you are using.
  • To store the content of your online shopping bag whilst you browse the site and to complete an order.
  • To record the areas of the Site that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. Fish4Dogs uses this information to help make the website more user friendly, develop our Site design and to continuously improve the quality of the service we provide.
  • For re-marketing purposes to determine relevant related products to show you when you're browsing on other selected websites. These cookies can be associated with services provided by a third party such as an advertising network. 
  • We also offer you the facility to share your experience on our Site through social media sites such as Facebook and Twitter. By using these features, you are consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites.

Cookies are an essential part of how our Site works, as they remember certain information about a visitor. Fish4Dogs uses First Party cookies (these are placed there and used solely by Fish4Dogs) and Third Party cookies (these are placed there by third parties we work with).

Are cookies safe?

Yes. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. You can find more information about cookies at http://www.allaboutcookies.org/ and www.youronlinechoices.com/. For a video about cookies visit https://www.google.com/intl/en-GB/policies/technologies/cookies/

Can I turn off cookies?

Yes – but if you choose not to allow the use of cookies, your experience of our Site will be limited and many integral aspects of the Site, including (but not limited to) adding items to your shopping bag and accessing your account, will not work at all.

To change your cookie settings, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer hard drive. Or amend your specific Fish4Dogs settings here.

For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar. For further information on non-essential cookies used for targeting and banner advertising please see below.

Details of our Third Party Cookies

Fish4Dogs allows selected Third Parties who participate with us in marketing programs to place cookies when you visit our site.

These cookies enable us to monitor which adverts you see and click on to get to our site.

For details of the Third Party cookies we use please see the table below. Fish4Dogs is not responsible for the content or privacy policies of Third Parties or other websites, and we advise that you check these yourself.

The following Cookies are all used for Analytical and Targeting purposes;

Cookie Description Duration Type
PHPSESSID This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed. 1 hour Necessary
wp_customerGroup null 11 months Other
X-Magento-Vary null 1 hour Other
mage-cache-storage null 1 day Other
mage-cache-storage-section-invalidation null 1 day Other
_gcl_au This cookie is used by Google Analytics to understand user interaction with the website. 3 months Analytics
MUID Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. 1 year Advertisement
MUIDB This cookie is used by MicroSoft and collects data about users of visits on multiple website. This data is used to analyze the efficiency of advertisements on websites. 1 year Analytics
form_key null   Other
mage-cache-sessid null 1 day Other
test_cookie This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies. 15 minutes Advertisement
_ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 2 years Analytics
_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form. 1 day Analytics
recently_viewed_product null 1 day Other
recently_viewed_product_previous null 1 day Other
recently_compared_product null 1 day Other
recently_compared_product_previous null 1 day Other
product_data_storage null 1 day Other
mage-messages null 1 day Other
form_key null 1 hour Other
_gat_UA-3093344-1 This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. 1 minute Performance
section_data_ids null 1 day Other
_hjid This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 11 months Other
_fbp This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website. 3 months Advertisement
fr The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin. 3 months Advertisement
wcsid This cookie is set by Olark live chat software. The cookie is a session identifier that is used to keep track of a single at session.   Necessary
hblid The cookie is set by Olark live chat software and is used as a visitor identifier to remember a visitor between visits. 2 years Necessary
_oklv The cookie is set by Olark live chat software. According to Olark documentation, the cookie is the Olark Loader version used for improved caching.   Necessary
_hjIncludedInSample This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc.   Analytics

Opting Out

Website visitors who don’t want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here.

Visitors can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings