We are dedicated to helping dogs be healthy and happy, which is why we are champions of fish as a tasty source of protein, perfect for their wellbeing. 

By dog lovers, for dog lovers
As dog owners ourselves, we know how rewarding it is to see them happy and full of energy. We also know that feeding the right food and using the best treats, is about more than just an empty bowl and a waggy tail. 

Dogs are central to what we do so it’s no surprise that they are a major feature of office life. We have nearly as many dogs as staff members, and with many of those dogs regularly coming into the office, it is a constant reminder of what we are about and a key part of creating the family feeling that we all enjoy.

Flavoursome, healthy fish - providing delicious variety
We love fish in all its varieties: fish is a tasty, easy to digest protein that naturally contains omega 3. That's why it's the main ingredient in all our food and treats.

Dogs with food sensitivities/intolerances
Our dog food and treats are formulated without added chicken, beef, pork, or lamb for dogs with intolerances.

Award-winning products
In 2017 we were awarded the prestigious Queen's Award for Enterprise: International Trade, and in 2019 we won the GlobalPets Forum Award for our international customer relations, and more locally our treats and oil have won reads awards for Best Treat and Best Health Product in the leading dog magazine, Your Dog for seven consecutive years. 

What owners think